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He has a long and consolidated experience in the area of business development and sales strategies, both in the field of fast moving consumer goods and services.
He has been marketing director in Philip Morris Italia, general manager in Set Up Events and, more recently, general manager in Parcolimpico, a company that manages some of the sports venues and arenas that were built for the Olympic Games of Turin in 2006.
In 2012, he founds Ergon & Cradle bringing along strong organizational skills and strategic vision. And the belief that the true competitive advantage lies in the ability to listen to the market and to tenaciously pursue one's goals.
